AGP Executive Report
Last update: 7 hours agoUAE Consumer Trends: Authenticity is overtaking price in the wellness market, Strategy& Middle East finds: 55.2% of UAE respondents say wellness is central to their identity, up from 44.2% three years ago. Marketing Technology: Dubai-based Waslo has added website chat to its AI customer service agent, bringing conversations from websites and social channels into one inbox. Retail Media: Majid Al Futtaim’s Precision Media held its first Retail Media Summit, while a MENA CMO round table examined how brands can make retail media more measurable. Agency News: Mercedes-Benz Cars Middle East appointed Ruder Finn Atteline across 106 markets; Innocean’s overseas units collected seven awards at US and Middle East advertising shows. Media & Content: Manga Arabia launched the first official Arabic edition of One Piece, with more than 100 chapters available, and Egypt introduced Chat Egypt, an AI platform for checking claims across text, images and video.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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