AGP Executive Report
Last update: 7 hours agoAI Advertising: OpenAI is taking ChatGPT ads to 26 more countries, bringing the total to 89 as it builds revenue ahead of a potential IPO. Ads appear on Free and Go plans; paid tiers remain ad-free. Creator Marketing: A LTK-Northwestern study finds 91% of brands now run always-on creator programs, with the average number of creators used up 275% year over year. Brand Growth: Kantar’s 2026 ranking puts UAE and Saudi Arabia’s top brands at a combined $127bn, up 20%; e& grew 36% to retain the UAE lead. Agency Moves: Saudi agency Social Clinic has rebranded as FRWD to reflect its expansion into strategy, creative, media, technology and production. Monks has also expanded Nirvik Singh’s remit to cover APAC alongside EMEA. Media Buying: TikTok is shifting ad spend to YouTube and Pinterest after Meta barred the rival platform from advertising on its apps. Streaming Ads: Netflix lowered its 2026 advertising revenue target from about $3bn to $2.7bn, citing a slower rollout of ad products, as it restructures its global workforce.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result. Feedback is welcome. Please let us know if you have any comments or suggestions about the AGP Executive Report.
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