MEPRA sets 8th annual KSA Leadership Majlis for Riyadh

MEPRA will hold its eighth annual KSA Leadership Majlis in Riyadh on Nov. 3, 2026, bringing together more than 100 senior communications leaders, government officials and industry experts. The event will spotlight how strategic communication is shaping Saudi Arabia’s Vision 2030 transformation, with GASCO Holding as strategic partner and headline sponsor.

Why it matters: - The Riyadh gathering is designed to frame strategic communication as a leadership function tied to Saudi Arabia’s transformation under Vision 2030. - The event brings together senior communicators, government leaders and industry experts at a time when reputation, trust and internal communication are becoming more central to national change. - The program also puts a spotlight on AI, youth development and the next pipeline of communications talent.

What happened: - The Middle East Public Relations Association announced the eighth annual KSA Leadership Majlis for Tuesday, Nov. 3, 2026, in Riyadh. - The event theme is "From Vision to Impact: How Strategic Communication is Shaping Saudi Arabia's Transformation." - MEPRA expects more than 100 senior communications professionals, government leaders and industry experts to attend. - GASCO Holding will serve as Strategic Partner and Headline Sponsor. - MEPRA and GASCO Holding marked the partnership with a formal signing ceremony on Monday, July 20, 2026.

The details: - The Majlis will focus on how communication has shifted from a tactical support role to a strategic leadership discipline. - Sessions will examine how communication shapes Saudi Arabia’s global positioning and reputation. - The agenda will also cover how strong internal communication can strengthen organizations and resilience. - Discussions will address emerging technologies such as AI and the need to balance innovation with trust. - The program will highlight youth development and support for the next generation of communications professionals. - A featured presentation will unveil the CARMA Saudi Reputation Report 2026, with data on the Kingdom’s global standing and stakeholder perceptions. - The event will also include the MEPRA Fellowship presentation, the association’s highest honor for exceptional contributions to the regional PR industry. - Other partners include CARMA as Gold Insights Partner, Influential Communication as Gold Partner, flynas as Official Airline Carrier, and Jummar PR and A2Z Media Group as Supporting Partners.

Between the lines: - MEPRA is positioning the Majlis as more than a networking event; the lineup reflects a push to define strategic communication as a core driver of policy, reputation and organizational performance. - GASCO Holding’s headline sponsorship signals how major Saudi companies are aligning with communications platforms that connect business goals to Vision 2030 narratives. - The emphasis on AI and trust suggests the sector is wrestling with how to adopt new tools without weakening credibility. - The Fellowship presentation adds an industry-recognition layer that can help MEPRA reinforce its role as a convening body for the region.

What's next: - MEPRA will hold the Majlis in Riyadh on Nov. 3, 2026. - The event will likely produce new discussion around the communications profession’s role in Saudi Arabia’s transformation and regional industry standards. - The MEPRA website provides more information.

The bottom line: - MEPRA is using its flagship Saudi event to underscore a broader shift: communications is being treated as a strategic tool for national change, not just a messaging function.