Omnichannel retail market seen reaching $22.26 billion by 2030

The Business Research Company says the global omnichannel retail market grew from $11 billion in 2025 to $12.7 billion in 2026 and is on track to hit $22.26 billion by 2030. The forecast points to rising e-commerce, mobile commerce and demand for seamless shopping across stores and digital channels.

Why it matters: - Omnichannel retail is becoming a core strategy for retailers trying to connect in-store, online and mobile shopping. - The market’s rapid growth signals stronger demand for integrated customer experiences and more pressure on retailers to unify sales channels. - The report points to real-world shifts in how consumers buy, compare and receive products across physical and digital touchpoints.

What happened: - The Business Research Company released its Omnichannel Retail Global Market Report 2026 covering market size, trends and forecasts for 2026-2035. - The global omnichannel retail market rose from $11 billion in 2025 to $12.7 billion in 2026. - That move reflects a 15.5% compound annual growth rate. - The company projects the market will reach $22.26 billion by 2030, at a 15.1% CAGR. - A free sample of the report is available here. - The full report is available here.

The details: - Omnichannel retail combines brick-and-mortar stores, websites, mobile apps and social media into one shopping experience. - The model aims to keep pricing, service quality and engagement consistent across channels. - The earlier growth phase was driven by online shopping adoption, wider digital retail reach, convenience, seamless operations and stronger customer engagement. - The forecast is supported by demand for tailored shopping experiences, mobile commerce, hybrid retail models, customer journey optimization and connected retail ecosystems. - Emerging trends include unified customer experience platforms, deeper personalization, real-time inventory visibility, buy-online-store-fulfillment options and smoother engagement across physical and digital channels. - E-commerce growth is a major driver because online shopping increases demand for tighter integration between digital and physical sales channels. - In February 2025, the US Census Bureau reported retail e-commerce sales of $308.9 billion in Q4 2024, up 9.4% from the same period in 2023. - North America held the largest share of the omnichannel retail market in 2025. - Asia-Pacific is projected to be the fastest-growing region during the forecast period. - The report also covers South East Asia, Western and Eastern Europe, South America, the Middle East and Africa. - New 2026 report features include market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technology analysis, future trend analysis and updated graphics and tables.

Between the lines: - The forecast suggests omnichannel retail is moving from a competitive advantage to a baseline expectation for retail brands. - The emphasis on inventory visibility, personalization and fulfillment options points to customer expectations shifting from convenience alone to end-to-end coordination. - North America’s lead and Asia-Pacific’s growth outlook suggest mature markets are scaling integration while emerging markets may expand faster from a smaller base.

What's next: - Retailers are likely to keep investing in unified commerce systems, personalization tools and fulfillment infrastructure. - The report’s 2030 forecast implies continued expansion if e-commerce, mobile shopping and hybrid retail adoption stay on trend. - More market research tools and forecast dashboards are now bundled into the 2026 edition for companies tracking category opportunities.

The bottom line: - Omnichannel retail is still growing fast, and the next phase of competition will be won by retailers that make every channel feel connected.